Search Engine Optimization

What is Search Engine Optimization?

Last Updated: November 10, 2021By

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of getting your website to come up high in the list of results when someone uses a search engine to look for something.

Let’s say you are selling an ebook on making money in real estate. You want people searching for information about real estate to find your site.

Here are some of the words and phrases that might bring up your website if someone was searching for info about real estate: Making Money In Real Estate How To Buy Real Estate With No Money Down How To Buy L.A. Real Estate With No Money Down How To Buy Florida Real Estate With No Money Down How To Buy A House Without Bankruptcy How To Buy A House With Bad Credit Etc., etc., etc.


1. Did you notice how I put my website address at the end of each of those bullets? That’s because when someone does a search on a search engine like Google or Bing, they get a list of websites that match the words in their search. If your website happens to be one of the few sites that matches those words, it will come up high in the list of results. Let’s take a look at an example: Suppose someone is doing a search for the words “how to buy a house with no money down.” They get a long list of websites that contain those words. The top ten sites as determined by the number of occurrences of those words are:




In today’s digital world, there is no such thing as a niche market. If your potential customer is online, they are in almost every nook and cranny of the globe. Search engines, however, are not smart enough to know this. That’s why it is so important to make sure your website is as optimized for search engines as possible.

It is also important that you hire professional SEO Consultant and optimize your website for search engine. If not then you also also hire SEO Seller which can help you with overall all SEO thingy.

How does it work?

1.  Well, let’s say someone is doing a search for “how to buy real estate in California.” What will happen is they’ll type those words into their search bar and see a list of websites that come up as a result. Those websites will have two things in common:

2. They had what the algorithm considered to be “relevant” content.

What this means is that the website that comes up first in the list of results was literally written by somebody who is passionate about real estate investing in California. Maybe they even live here! And maybe, they have a website about making money in some other field and they use real estate investing as a secondary income source.

But anyway, let’s say you have a website about making money in real estate. If your website isn’t set up for search engines, it probably won’t come up at all or, if it does come up, it’ll probably come up near the bottom of the list. Here’s the good news: It’s not hard to learn how to do search engine optimization. In fact, most webmasters (people who own websites) don’t even know how to do it properly. Which means their websites are often completely invisible to people using search engines.

Why is search engine optimization important for website?

There are several reasons for this: Firstly, most people don’t read the entire URL when they type something into the search box of their browser.

Secondly, they may have chosen the “site:” option from the drop down menu. Which suggests the first few words of the site they are looking for. And finally, they may have typed only part of the word or a word they think is related to what they want. And also hit enter without reading the rest of the site description. How many customers can you lose because of this? It’s hard to say.


“Search Engine Optimization is always critical to the growth of any website.”  Visitors to your site who are interested will click on the links at the top of the list. People read the titles of available links, and if they’re interested. They’ll click on the ones with the most enticing titles.

If there aren’t enough choices, or the ones they do click on don’t offer what they want. They’ll simply move down the list and look at something else.

People are more likely to choose one of the top 10 suggestions that the search engine shows them. Search Engine Optimization (SEO) helps you rank higher in search results. It helps more visibility online, which makes potential customers more likely to click over to your site and convert.