The right packaging solution is a core piece of a cosmetic brand’s foundation. A design that grabs the attention is memorable. On shelves, it makes the product easily identifiable. After-sales, it generates more referrals which ultimately leads to more sales and increased revenues. Despite customers’ shopping behaviors changing with time, packaging remains the essential sales driver for your business. It is the most critical touchpoint in the stores and after shipping. Your Lipstick Boxes stay with the customers longer than yours. Creating a unique solution with a special appeal is ideal for standing out. It is your opportunity to create an experience for the perfect customers. So, before you jump into the design process of your product packaging, here are some tips to get started:
Have a Strong Brand Foundation for Designing Lipstick Boxes
If you don’t have a strong brand foundation, you cannot draw customers no matter how hard you try. Your brand needs to have a solid visual identity. It will help you design the Lipstick Boxes with strong visual elements and higher aesthetic appeal. When you incorporate the branding into the design, it makes your product easily memorable. If your brand has a specific color or font, use it in the design. It will help you remain consistent across all the channels. Before you start to play with the design elements, it is essential to have a strong foundation.
Always Put Your Audience First To Design the Lipstick Boxes
Your target market should always be on the top of your priority list. Try to find out what your customers love and emphasize in the design. Get rid of the clutter by eliminating the unnecessary elements. It is impossible to attract everyone with a single design. If you have a wider audience, try designing two or three versions. You can convey your message with a simple design more effectively. You don’t need a big logo or a bold product name for your Lipstick Boxes. Design something which your customers will love and take your product home without having a second thought.
Make Your Packaging Solution Shareable On Social Media
Social media is your most significant opportunity if you want to promote your business to a broader audience. It is no doubt that we live in the age of digital media. Internet is the most extensive channel to market your services. Customers try to relate to everything they find online. Design your cosmetic packaging to make it worth sharing on social media. Give your customers something special and unique. It will create the fill their social media handles with your packaging design. Choose a unique and appealing design. Give your customers a #hashtag to make them share their unboxing experience. It will give the extensive reach for free.
Launch Limited-Edition Designs at Not So Special Occasions
Many cosmetic businesses launch limited edition designs on the traditional holidays. The brand usually starts its campaigns on Christmas, New Year, or Easter. If you want to impact the customers, it is essential to take a different approach. When everyone else is in the ground to launch limited edition packaging, you can remain silent. Look for unique occasions that can make your customers buy your product. The best way to launch your new packaging designs is during the movie launches. It can make customers look forward to your design.
Do What Others Are Not Doing to Design Cosmetic Boxes
Have you ever examined the store’s shelves in detail? If not, it is time to visit the nearest cosmetic store. If you see several designs matching your Cosmetic Boxes, you need to redesign your packaging solution. Being distinctive is not an option when you compete in a saturated market. Try to design a solution that only belongs to you. Avoid using the same old colors, typefaces, and other design elements. Think creatively and use your imagination to design something unique. You don’t want to invest your everything into a design to find it already present on the shelves. Research your competitors to avoid such mishaps.
Match Your Cosmetic Boxes to the Mood of Your Brand
If you want to make a statement with Cosmetic Boxes, make your design relevant to your brand. Every brand has a mood that makes it distinct from others. Many businesses make the mistake of designing a solution far from their values. Consider some big organic cosmetic companies. You can quickly tell that the brand is organic by looking at their product boxes. If your offerings are distinct, original, and quirky, the design of your packaging solution should convey the same. As an eco-friendly business, using recyclable and natural materials is a must for you. The best design communicates your values and mission perfectly.