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How To Manage Your Trade Booth Properly During The Trade Show?

by Robert Addington
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Though technology is growing day by day, nothing can beat the power of face-to-face meetings with the customers. Thus, trade shows play a vital role in promoting your brand and getting more customers for your products/services. Thus, all business owners should plan to participate in various promotional events every year. But, participating in a trade show, exhibition or any other promotional event is not an easy job. It is very important to efficiently manage your trade booth so that you can obtain your objectives. Here, in this article, we are going to discuss various ideas that will easily help you to manage your booth in the promotional event:

  • Create A Master List

It is very important to create a master list so that you do not forget anything. Participating in a promotional event is a big task and it is very important to create a master to-do list. Creating a master list is a starting point of participation in an exhibition. Before starting to make a to-do list, you should check the deadlines for the event. You can also take help of the project management events professionals. 

  • Shake Hands With Event Organizer

If you want to avoid troubles during the show, you should be friendly with the event organizer. An event organizer can give you the right suggestions. He or she can help you in choosing the right location for your booth on the event floor. Also, you can easily get permission for the large size inflatable phone. Good contact with the event organizer is one of the best ways to successfully manage your exhibition. Therefore, if various things start getting stressful, you can easily contact the organizer and ask for help.  

  • Create Simple & Attractive Signage

If you want to receive a huge volume of footfall inside your booth, you should create simple and eye-catching signage. Your signage should be interesting and inviting as well. It is recommended that you should think about your booth from the viewpoint of the customer. The trade booth attendees know nothing about your products and your message written on the signage board will bring them inside your booth. Therefore, you should design signage wisely. It is recommended that you should write impressive words and use impressive graphics.  

  • Lookout For Lead Retrieval Process  

The business owners participate in exhibitions or trade shows to get more leads and earn high profits. Therefore, it is very important to create a perfect lead retrieval process. You can take the portable scanners on rent and use them inside your exhibition stand. If you are expecting a huge volume of traffic at your booth, we would recommend you to get more than one portable scanners on rent. If your booth staff will keep scrambling on one device, booth visitors will get frustrated and immediately leave your booth. Once the trade show is over, you should upload the collected information into the CRM of your company.  

  • Follow Up Your Leads

Your objective of participation cannot be achieved if you fail to take follow up after the trade show. Collecting the contact details of the booth visitors is not sufficient. You should consider taking a follow-up after the show is over. We would recommend you to make a follow-up plan in advance. You should assign only those employees who have good communication skills and easily convert the potential leads into customers. The best time to reach your potential customers is immediately after the show. You should send an email regarding your products and services. You should try to pursue them. If the number of customers for your products or services increases, it will lead to the success of your booth.  

  • Promotional Giveaways  

Another good way to increase the footfall inside your booth is offering attractive giveaways. The promotional giveaways can help in spreading brand awareness and also let you expand your customer base. Old style giveaways are not attractive anymore such as pens, mugs, etc. You should choose unique items as giveaways such as custom printed shirts, pen drives printed with the brand name. The promotional giveaways can help you in optimum project management expo. 

  • Professional Staff Members

The success of your booth is not just dependent on your trade booth design, but you should also pay attention to booth staff members. You should provide the necessary training to your booth members. Also, you should choose those employees of your company for handling booths that are outgoing, knowledgeable, and have good communication skills. The exhibition stand staffs who fail to communicate with staff members in the trade booth would not be able to succeed.  Also, you should provide good training to your trade booth so that they handle the huge volume of customers at the booth.

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