Candles are largely used to bring serenity to the place. People use them on different occasions as an enchanting showpieces. The candles not only enlighten the dark place but are also mesmerizing. Besides, people get a personalized experience by using different scented candles. They feel relaxed in the presence of aromatic air. In this way, they get a refreshing vibe that is peaceful for their mental health.
Anyhow, candle manufacturers put a frantic effort to give their candle items a unique impression so that they can hold the attention of the ideal customers. For this purpose, they use unique candle boxes. These boxes can give you efficacious packaging solutions as they are well-known for their competency. To get an everlasting crowd at your store, you must handle your packaging professionally.
The following tips will surely help you to get a resilient packaging solution.
Use Sturdy Packaging Medium
The longevity of the packaging box plays a significant role to draw customers’ attention. This is because candles are products that are not used only once. Instead, candles last for a considerable time. Therefore, they need a consistent encasement to keep them safe till the wax in the container gets finished.
Keeping the candles safe is essential otherwise they may get affected by external factors such as water, temperature, and dust. To fulfill this essential factor, the packaging box should be made of highly effective material. In this regard, paperboard and cardboard boxes can better help you. The lifetime of these boxes is high due to which your offered candle will remain intact.
Moreover, the packaging box should be strong to keep the product safe from damage during transportation. Whether you are shifting candles from your warehouse to stores or you are delivering them to your customers, you must have a strong packaging solution that you can get in the form of corrugated cardboard boxes.
Give A Compliment to Your Product
The first impression undoubtedly matters a lot. Therefore, you must focus on making your candle presentation stunning. When we speak of alluring packaging, the unique theme prints come to our minds in the first place. This is because personalized packaging attracts customers more compared to standard design packaging.
For customized boxes, printing is considered a crucial aspect. Even if you are using raw kraft containers, you can still add prints on them as per your interest. Besides, you may go for other options such as plain boxes to induce decency in your packaging style. You may make them evenly personalized by adding unique prints on their inner surfaces. In this way, you will be giving your customers an astonishing unboxing experience.
Keep The Design Simple and Unique
The packaging is meant to bring convenience for brands as well as for consumers. For this purpose, a simple and sturdy design should be your utmost preference. Make your packaging handy and reusable. You can design these boxes in several ways such as:
- Cylindrical rigid containers
- Kraft printed boxes
- Custom tuck-end boxes
- Telescopic containers
- Custom gift boxes
Once you decide on the suitable design, include printing details in a sophisticated manner. Use decent font style and size that could be easily understood. If you do not pay attention to these minor details, the customer would leave your product in confusion. If you offer your ideal product in sleek packaging, the customers will be more likely to buy it. Otherwise, a boring design would not draw their focus.
Use Different Add-Ons
You must hand over the product to the customer in a way that he might not have expected at first. In other words, give your customers more than what they expected from your brand. For this purpose, you can use different extras to enhance your product’s value.
Besides theme choice and color selection, you must focus on the finishing of the box. To meet this goal, you can use different laminations and coatings. For instance, a spot UV coating not only gives your packaging a professional look but also keeps the box protective. You may also use other varnishes such as gloss and matte coatings.
You may also use other add-ons such as you can use bows, ribbons, or other such stuff to add creativity.
Do Brand Marketing
An effective packaging solution gives you an edge to promote your brand. Your brand identity facilitates you to make more people aware of your brand. You can better achieve this milestone by adding your brand name along with a logo design to your packaging. By doing so, your brand reach will be effortlessly increased. Also, include your social media account details on the packaging box as it will help you to make customers remember your brand.
Stunning packaging assists you to stand out from the competition. When you use an enticing packaging design with a unique brand identity, the customers will choose you over other beholders. You can sustain more sales by presenting your brand as a professional entity.
Use Green Packaging
Maintaining environmental integrity has become a major concern for average people. Where this modern era brought ease for people, its negative consequences cannot be ignored. Anyhow, product manufacturers have also become more conscious than ever before. They prefer to use packaging solutions that do not bring any negative impression to their brand image. In this way, you go for ecological packaging solutions.
As candles are meant to give relaxation, their packaging should also be lenient with the environment. For this purpose, cardboard and different paperboard mediums such as kraft and chipboard materials are used. These mediums are manufactured by using organic fibers which do not emit harmful chemicals. As these boxes are recyclable and biodegradable, you can ideally use them for candle packaging.
The great demand for unique candles has urged manufacturers to pay particular heed to presentation styles. Different candle boxes are helpful in this regard. Use enchanting theme prints to lure more customers. Try different customizations and add-ons to build a professional image. In this way, more people will trust your brand, and eventually, your business growth will be reinforced.