Influence is a powerful word with a vast meaning in this world. Influence is the key to engagement and fulfillment of your event marketing. Even if you are advertising for your event, having the right influencer is a blessing.
The next question is the process of choosing the best influencers for your event marketing activities. Here are the factors that help in the selection of the right influencer to spread awareness about your event.
Check if they are qualified to advertise the niche of the event
Niche is the category that is going to represent your event. For example, if you are engaged in the tourism industry, you cannot go with the ways used by those in any other industry. Also, hiring an influencer for the promotion of your event requires you to make sure she is well aware of the niche.
Matching of the niche is important to avoid the conflict and add value to the event awareness. For this purpose, you can try these:
- Shortlist the candidates as per their niche
- Check out the work experience of the candidate before shortlisting them for the position
Engagement is more important than the number of followers
Most people judge the fame of a person by the number of followers he or she has. However, what if their posts have a few likes and comments? You would definitely not like your attendees to be brought by someone with less engagement.
In simple words, make sure that the candidate for the position of influencer has more engagement regardless of the number of followers. Check out their social media profiles and see the engagement statistics. If they have good engagement, definitely it is a positive sign for you.
Check the authenticity of followers
It is not impossible for someone to get fake followers in this era of followers’ fan following. This must not be criteria to select the best influencer for your event advertising and marketing. The number of followers does not indicate efficiency. The reason is that followers can be fake.
It is important to differentiate between the number of real and fake followers. People generally buy fake followers to show off on social media. Don’t risk the success of your event just by looking at the number of followers on social media.
Micro-influencers are great to choose
Not every influencer is a big hit on social media. Rather, starting with the micro-influencers is great. Especially when you are at the beginning of your search. Maybe you are not comfortable with a large budget. So, considering these restrictions, it would be better to choose a cost-effective option.
These people are the ones with followers lying in numbers from 1000 to 10, 000. It happens that people may underestimate the small number of followers. However, in every case, it is advisable to prefer engagement to the number of followers.
Let the influencers influence
Even after you have chosen the influencer for your event marketing advertising, the clash of opinions is unavoidable. In this case, you might end up convincing them to do what you want them to do. Remember, they will enjoy posting content in the way they want.
- Let the influencer understand your requirement
- Have a conversation before the actual representation
- Decide the props and actions beforehand
- Don’t impose your thoughts and opinions on them
- The last thing is to let them be free enough to express their views and advertise in their way.
Communication is the key factor
Even if you have a bunch of people who are excellent and reputed in their fields, the best thing you can do is effective communication. With good communication, it is possible to reduce conflicts and understand each other’s opinions. Neither you can be Italy right or wrong nor they. The best solution is to discuss and come up to a conclusion.
Have discussions, talk freely, and decide collectively how you would like your event promotion to look like. It takes wint but it is worth all the investment for the success of your event. Remember the importance of communication as the key factor in anything.
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Running an event management company comes as a challenge while planning the execution and promotion of events. It may be a struggle to hire the best candidate who may be the best fit to promote your event. It involves a number of factors that might be useful to you while making a selection for the next event.
The key is to be in regular communication to avoid opinions’ conflicts, mutual understanding, decision making, and believing in engagement rather than the number of followers. It is possible to buy followers in this world. Remember to check every social activity concerned with their engagement and promotion of your work.