WhatsApp marketing is a sort of messenger marketing in which a brand is promoted via WhatsApp. This channel assists brands in reaching a large audience, developing strong customer relationships, and increasing sales.
Marketing Strategy for WhatsApp
Every marketing channel’s efficacy is based on a well-crafted strategy. It allows you to plan your moves and alter your course if something goes wrong. Here are a few pointers to help you create a successful WhatsApp marketing Malaysia strategy.
1. Establish your objectives and key performance indicators (KPIs).
Determine your marketing objectives before you begin your WhatsApp marketing plan. This phase will assist you in focusing your attention on significant tasks while also drawing a boundary between what is important and what is not.
Begin by reviewing your marketing funnel and identifying any flaws. Consider what company objectives you can achieve with your WhatsApp marketing approach. Determine the KPIs that will assist you in determining whether or not you have met your objectives.
To help you understand this scheme, consider the following example: If your company is having trouble retaining clients, you can use WhatsApp to send promotional messages. Clicks, engagement, and client retention rates might be your KPIs in this situation.
2. Define your target market.
Knowing who you’re trying to reach is the foundation of all your marketing efforts, and it determines how successful they are. You can use a variety of methods to figure out who your target audience is. Customer profile creation is a classic example. Follow our buyer persona development tutorial to learn more.
Another option is to use the JTBD framework (jobs to be done). If you decide to persist with it, consider the following questions:
- What motivates individuals to utilize your product?
- What do they hope to gain from it?
- What do they hope to achieve as a result of their efforts?
Avoid guesswork and speculation, no matter which strategy you take; instead, investigate your audience. To get started with the JTBD framework, talk to 10-15 of your current customers who have recently made a transaction.
You may create customer profiles by conducting social media surveys and combining data from Google Analytics, your CRM, Facebook and Google Ads, and other sources. These tools will assist you in identifying demographic and geographic aspects of your target market.
3. Download the business app.
WhatsApp Business, a stand-alone app, was designed to fulfill the demands of small and large businesses. This utility has a number of useful supplementary features, including:
- Your address, business description, email address, and website are all included in this profile.
- A catalog is a digital display of your merchandise.
- Labels to help you keep track of your customer discussions. For example, you can categorize interactions based on their state in the sales funnel.
- Stay in touch with customers and deliver answers quickly with quick and automatic responses.
- Statistics for tracking communications sent, delivered, received, and read.
4. Create a persona for your brand.
People prefer to communicate with one another rather than with a faceless corporation. To be effective with WhatsApp marketing, you must first create a brand persona. A brand persona is a collection of characteristics, attitudes, and values that your company possesses.
Do you recall market leaders? They all have personas. Apple, for example, looks to be creative and cerebral, Fanta appears to be joyful and easygoing, and Nike appears to be passionate and vigorous. Your brand most likely has a personality of its own; try to uncover the most important characteristics. This persona will guide your tone of voice and WhatsApp conversations with prospects.
Make your customers feel like they’re dealing with a real person. As a signature, try to use a person’s name rather than a company’s name.
5. Create a contact lists
You’ll need a contact list if you want to utilize WhatsApp for more than just customer service. Subscription forms are the most effective approach to obtain one and acquire new contacts. Offer a lead magnet such as an eBook or a discount and place them on different pages of your website.
Consider using multichannel forms, which give your subscribers the option of receiving updates via email, WhatsApp, Facebook Messenger, and other platforms. This allows you to communicate with customers via their preferred channels. As a result, such a strategy increases engagement and conversions. Try the SendPulse form builder to create multichannel forms in two clicks. Keep in mind to segment your audience in order to send the most relevant advertising and provide customized experiences.
6. Create a communication plan
In comparison to other mediums, WhatsApp messages have a high open rate. Your marketing on this channel, however, will be doomed if you provide irrelevant or poorly created material.
Begin by identifying your primary themes and the messages you wish to convey. Remember to entertain and educate your audience rather than just sending commercial messages. Keep your messages brief and to the point individuals frequently check WhatsApp on the fly and don’t have time to read extensive messages.
Multimedia materials, such as films, animations, or photos, can help to reinforce your messages. Emojis can also be used in WhatsApp marketing. Choose cheerful faces or people instead of business-themed objects if you wish to play around with them.
Another thing to think about is the frequency of your messages. If you send out messages every hour, your readers are likely to become annoyed with your brand. It’s preferable to stick to the standard practice of sending 5-10 messages per week.
7. Provide excellent client service.
To acquire brand support, the majority of customers use messaging apps. 59 percent of respondents believe that using messengers gets them responses faster, and 50 percent say that this communication channel provides greater guidance and care. This is when WhatsApp advertising comes in handy.
WhatsApp allows your business to respond to client inquiries quickly and provide real-time help. When 28 percent of clients expect support within an hour and 18 percent want an immediate answer, this functionality becomes critical.
Maintaining such a speed may appear difficult, but WhatsApp allows you to deliver customer service 24 hours a day, seven days a week. All you have to do is use a chatbot and feed it with common inquiries and responses. A strategy like this could help you save 30% on customer service expenditures.
To summarize, developing a WhatsApp marketing plan entails establishing objectives, researching your target demographic, producing excellent content, and maintaining positive customer relationships. Some brands have nailed these approaches down to a tee.
This article is posted on Daily Times Pro.